Biometric Measures for Interactive Advertising Research

By R. Ohme, Michal Matukin, Beata Pacula-Lesniak. 2011

118 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/278c4e116a6a4b05562fc90de3624407d42450fd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Joseph Ciorciari
2. Joanne M. Harris
3. J. Gountas

In Experimental and Cognitive Psychology

1. Joseph Ciorciari
2. Joanne M. Harris
3. J. Gountas

In Marketing

1. Joseph Ciorciari
2. Joanne M. Harris
3. J. Gountas

Citations in the corpus

• Consumer neuroscience for marketing researchers (2018, background): “The tables in this article are not definitive but aim to provide an overview and selection of some of the key articles and writers in the field of consumer neuroscience. record the electrical activity of particular muscle groups (Bolls et al., 2001; Ohme et al., 2011).”