Using skin conductance and facial electromyography to measure emotional responses to tourism advertising

By Shanshi Li, Gabrielle Walters, Jan Packer, N. Scott. 2018

125 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/69fb5b9bf82b4bcd6f26f53aa7bb0950d23a2313

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Jan Packer
2. N. Scott
3. Shanshi Li
4. Gabrielle Walters

In Marketing

1. Jan Packer
2. N. Scott
3. Shanshi Li
4. Gabrielle Walters

In Social Psychology

1. N. Scott
2. Jan Packer
3. Gabrielle Walters
4. Shanshi Li

Citations in the corpus

• A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising (2018, methodology): “Li et al. (2016) has demonstrated the advantages of psychophysiological measures over self-report measures of emotions when attempting to capture tourism consumers’ emotions. The current study moves beyond the methodological debate and examines how the influence of adevoked emotions on postviewing e”