Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies

By Kai H. Lim, C. Sia, Matthew K. O. Lee, Izak Benbasat. Journal of Management Information Systems, 2006

548 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/86c45bec8248ef7a7fd92b8277178d7fbe711e84

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Citations in the corpus

Investigating Uncertainty Avoidance and Perceived Risk for Impacting Internet Buying: A Study in Three National Cultures (2011, background): “A common critique of his work has been that it was collected solely from one organization (Lim et al., 2006).”
Evaluating Anthropomorphic Product Recommendation Agents: A Social Relationship Perspective to Designing Information Systems (2009, result): “the connections between trust and taM have been widely discussed in previous studies [39, 72, 97, 124, 126].”
Effects of Interactivity on Website Involvement and Purchase Intention (2010, background): “Students are a major group of Internet shoppers (Lim et al., 2006), and their online behaviors do not differ significantly from the general population (Thakur and Summey, 2007).”
A Review of Personality Research in the Tourism and Hospitality Context (2010, background): “As such, the first impression of a website can directly affect the online sales performance ( Lim, Sia, Lee, & Benbasat, 2006 ).”
Groups Formation and Operations in the Web 2.0 Environment and Social Networks (2008, background): “Studies (Arrow et al. 2000; Johnson and Ambrose 2006 ) indicate that social networks perform a variety of important functions such as determining the way groups operate, problems are solved and companies are run, and the extent to which people succeed in attaining their goals.”
Examining Trust in Information Technology Artifacts: The Effects of System Quality and Culture (2008, background): “In online contexts where other cues are available, such as peer endorsement [49] or recommendation agents [46, 86], institution-based trust may be less salient.”
Trust in a specific technology: An investigation of its components and measures (2011, background): “For example, trust in specific Internet vendors [Gefen et al. 2003; Kim 2008; Lim et al. 2006; McKnight et al. 2002; Stewart 2003] has been found to influence Web consumers’ beliefs and behavior [Clarke 1999].”
The long tail of social networking.: Revenue models of social networking sites (2008, background): “Trust is a construct that has significant impact on users´ online purchasing behavior (Ratnasingham, 1998; Lim et al., 2006).”
Understanding users' initial trust in mobile banking: An elaboration likelihood perspective (2012, methodology): “Initial trust (TRU) (adapted from Lim et al. (2006)).”
Consumers rule: How consumer reviews influence perceived trustworthiness of online stores (2012, background): “Lim et al. (2006) compared the influence of portal affiliation and customer endorsements.”