Packaging communication: attentional effects of product imagery

By Robert L. Underwood, Noreen M. Klein, Raymond Burke. 2001

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When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues (2012, background): “Specifically, consumers often use packaging to infer information about the product itself, including its quality (McDaniel and Baker 1977), innovativeness (Underwood, Klein, and Burke 2001), and healthiness (Coelho de Vale, Pieters, and Zeelenberg 2008; Scott et al. 2008).”
When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue (2016, background): “…has examined the impact of several aspects of product packaging, such as size (Argo and White 2011; Wansink 1996), imagery (Underwood, Klein, and Burke 2001), and design (Bloch 1995), on consumer outcomes that include consumption level (Argo and White 2011), attention (Underwood, Klein, and…”