Understanding the appeal of user-generated media: a uses and gratification perspective

By Guosong Shao. Internet Research, 2009

1,184 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/85b072bab6e35b0f6c06d066274f4088769e96eb

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Citations in the corpus

Social motivations of live-streaming viewer engagement on Twitch (2018, background): “people actively seek out, consume, and participate in media that fulfil their individual needs and match their preferences better than other media options (Ruggiero, 2000; Shao, 2009).”
Relationships in online communities: the potential for marketers (2010, background): “) and co-producers of product and brand information ( Shao, 2009”
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love (2019, background): “All the constructs were measured using scales from prior studies, with some minor changes to fit the SNS context of our research.”
Addiction to mobile text messaging applications is nothing to “lol” about (2014, methodology): “These gratifications have also been identified by previous researchers for other CMC technologies (Courtois, Merchant, Marez, & Verleye, 2009; Harrison & Gilmore, 2012; Krishnamurthy & Dou, 2008; Park, Kee, & Valenzuela, 2009; Raacke & Bonds-Raacke, 2008; Shao, 2009).”
Social media advertising value: The case of transitional economies in Southeast Asia (2014, background): “Since users join the community in order to look for specific content that is relevant, interesting and exciting to them, users on the CCS are likely to use useful information and materials to increase knowledge (Shao 2009), and for relaxation and amusement (Bergh et al.”
Love me Tinder: Untangling emerging adults' motivations for using the dating application Tinder (2017, neutral): “5 successfully applied to understand why people use social media (Foregger, 2008; Ryan et al., 2014; Shao, 2009; Urista, Dong, & Day, 2009).”
Why Do Academics Use Academic Social Networking Sites (2017, background): “According to Shao (2009), users who generate and share information are motivated by the need to express themselves, whereas those who use the sites’ interactive functions are prompted by social needs and motives.”
Influence of personality on travel-related consumer-generated media creation (2011, methodology): “According to Shao (2009), individuals deal with CGM in three ways: consuming, participating and producing.”
Credibility of online reviews and initial trust (2012, background): “Research has examined the nature of usage of the online review sites as part of CGM in general for travel-related activities (Gretzel et al., 2008; Shao, 2009; Xiang and Gretzel, 2009).”
On the relationship between consumer-brand identification, brand community, and brand loyalty (2018, background): “They expect different benefits and participate at different intensity levels, from posters (content producers) to lurkers (content consumers) (Heinonen, 2011; Park et al., 2009; Shao, 2009).”
Watch, Share or Create: The Influence of Personality Traits and User Motivation on TikTok Mobile Video Usage (2020, methodology): “While Shao [12] proposed specific motives for each usage behavior (i.e: entertainment and information for consuming, social interaction and community development for participating and self-actualization and self-expression for producing) in his framework, the present study found some overlapping mot”
Why Students Share Misinformation on Social Media: Motivation, Gender, and Study-level Differences (2015, background): “They use social media for both academic and everyday life information seeking (Head & Eisenberg, 2011; Kim, Sin, & Yoo-Lee, 2014; Shao, 2009).”