The Effect of Weather on Consumer Spending

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It is all in the mix: The interactive effect of music tempo and mode on in-store sales (2012, methodology): “…of weather on gross sales, meteorological data were obtained from weather stations close to each of the three stores (distances<6 miles).3 Following the results of Murray et al. (2010), these data were comprised of sunshine duration, humidity, and mean temperature (with temporal resolution of 1 h).”
The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation (2021, background): “…effect of “Weather” a variant of temperature attributes in environment class is widely researched in marketing discipline such as the effect of weather on negative hedonic consumption (Sun et al., 2009), consumer spending (Murray et al., 2010) and retail sales (Heschong et al., 2002) to name a few.”
The Role of Big Data and Predictive Analytics in Retailing (2017, background): “For example, that weather data affects consumer spending propensities (E.g., Murray et al. 2010) and store sales has been known and studied for a long time (see, e.g., Steele 1951).”