Towards value-based pricing—An integrative framework for decision making
By Andreas Hinterhuber. 2004
358 citations recorded by the source corpus.
Subfields: Management Science and Operations Research, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/833a89df16e4b7bea5a2f9dc89333fb6a4dbd739
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management Science and Operations Research
In Marketing
- Murat Kizildag
- Holger Schiele
- Risto Rajala
- Tingting Zhang
- Thomas Brashear Alejandro
- Melissa Farboudi Jahromi
- Pekka Töytäri
In Strategy and Management
- Holger Schiele
- Jasper Veldman
- Lisa Hüttinger
- Murat Kizildag
- Risto Rajala
- Tingting Zhang
- Thomas Brashear Alejandro
- Melissa Farboudi Jahromi
Citations in the corpus
- Customer Loyalty in Clusters: Perceived Value and Satisfaction as Antecedents (2009, neutral): “1997 ; Cronin, Brady, and Hult 2000 ; Oh 2003 ; Hinterhuber 2004 ).”
- SUPPLIER INNOVATIVENESS AND SUPPLIER PRICING: THE ROLE OF PREFERRED CUSTOMER STATUS (2010, background): “The issue of pricing in industrial marketing has received little academic investigation (Hinterhuber, 2004).”
- Value co-creation in a sharing economy: The end of price wars? (2018, background): “Valuebased pricing considers the role of customers in production, distribution, and marketing (Hinterhuber, 2004).”
- Organizational and institutional barriers to value-based pricing in industrial relationships (2015, background): “Value-based pricing (VBP) is a potentially powerful tool to capture a fair share of the value created (Hinterhuber, 2004, 2008b).”