How Closely Do Hypothetical Surveys and Laboratory Experiments Predict Field Behavior

By Jae Bong Chang, Jayson L. Lusk, F. Norwood. 2009

295 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/73f5632459229c64a1520f2b1d5d4eb95155d1d9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. C. Michaud
2. Daniel Llerena
3. I. Joly
4. I. Francis
5. R. Vecchio
6. Simone C. Mueller
7. Fredrik Carlsson
8. L. Lockshin

In General Decision Sciences

1. I. Francis
2. R. Vecchio
3. C. Michaud
4. Simone C. Mueller
5. Fredrik Carlsson
6. Daniel Llerena
7. L. Lockshin
8. I. Joly

In Marketing

1. R. Vecchio
2. Noah Castelo
3. C. Michaud
4. Simone C. Mueller
5. Fredrik Carlsson
6. Daniel Llerena
7. L. Lockshin
8. I. Joly

Citations in the corpus

• Determinants of willingness-to-pay for sustainable wine: Evidence from experimental auctions (2013, background): “…and responsible for household food shopping) and in a real market environment (i.e. supermarket or wine store) could have ensured a stronger representativeness of actual wine shoppers (even if in the literature there are contrasting opinions, (see Chang et al., 2009; Depositario et al., 2009)).”
• Design of Stated Preference Surveys: Is There More to Learn from Behavioral Economics? (2010, background): “Chang et al. (2009) found that both an SP survey and an actual lab experiment predict actual retail sales fairly well, although the non-hypothetical experiment performs better than the hypothetical choice experiment.”
• Decisional enhancement and autonomy: public attitudes towards overt and covert nudges (2013, background): “Most obviously, the vignettes are hypothetical: our respondents reported how they thought they would act if placed in a particular situation, which may differ from how they would actually act in that real situation (Chang et al., 2009).”
• Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment (2013, result): “In a recent study, Chang et al. (2009) compared the results of three elicitation mechanisms - hypothetical choices, non-hypothetical choices, and non hypothetical rankings - associated with three different discrete choice econometric models.”
• Combining discrete choice and informed sensory testing in a two-stage process: can it predict wine market share? (2010, background): “Also, a choice experiment does not replicate the actual cost borne by consumers in making wine choices (Chang et al., 2009).”