A Conceptualization of the Relationships Between Quality, Satisfaction, Behavioral Intention, and Awareness of a Festival

By M. Mason, F. Nassivera. 2013

95 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/d9879bfe8db39fb9c1514c5a574ced51d0098cfc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Anil Bilgihan
2. Mincheol Kim
3. Timothy Hyungsoo Jung
4. Khaldoon Nusair
5. Fevzi Okumus
6. Albert A. Barreda
7. Ali Abdallah Alalwan

In Sociology and Political Science

1. Anil Bilgihan
2. Fevzi Okumus
3. Khaldoon Nusair
4. Mincheol Kim
5. E. Ineson
6. Timothy Hyungsoo Jung
7. Matthew H. T. Yap
8. Albert A. Barreda

In Tourism, Leisure and Hospitality Management

1. Mincheol Kim
2. E. Ineson
3. Timothy Hyungsoo Jung
4. Matthew H. T. Yap
5. Fevzi Okumus

Citations in the corpus

• Influence of festival attribute qualities on Slow Food tourists’ experience, satisfaction level and revisit intention (2015, background): “Examining a food and wine festival in Sauris, Italy, Mason and Nassivera (2013) determined that attendees’ overall satisfaction was related to the food product and the total consumer experience of quality service, product, organization and information (such as the services offered and price).”
• Generating brand awareness in Online Social Networks (2015, background): “The function of OSNs has evolved in the past few years, presenting a new prospect for marketers to generate awareness of their brands (Inversini & Masiero, 2014; Law, Buhalis, & Cobanoglu, 2014; Mason & Nassivera, 2012; Morosan, Bowen, & Atwood, 2014; Phelan, Chen, & Haney, 2013).”