Evolutionary neuromarketing: darwinizing the neuroimaging paradigm for consumer behavior

By Justin R. Garcia, Gad Saad. 2008

91 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/7b906b46f7efe14229f0feba55da988392448fdf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi
3. V. Fortunato

In Experimental and Cognitive Psychology

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi
3. V. Fortunato

In Marketing

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi
3. V. Fortunato

Citations in the corpus

• A review of studies on neuromarketing: practical results, techniques, contributions and limitations (2014, background): “Therefore, neuromarketing has great potential to identify the causes of purchasing disorders such as compulsivity (Senior & Lee, 2008; Garcia and Saad, 2008; Fugate, 2007 and Fisher et al., 2010).”