Value-based marketing: marketing strategies for corporate growth and shareholder value

By P. Doyle. 2012

317 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7f6bcdb6e25b7ca194645e66921fb874344f9e91

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Tom Chen
2. Linda D. Hollebeek
3. Rajendra K. Srivastava
4. Laura Smith
5. Irene C. L. Ng
6. R. Rather
7. Jamid Ul Islam
8. Zillur Rahman

In Strategy and Management

1. Laura Smith
2. Rajendra K. Srivastava
3. Tom Chen
4. Irene C. L. Ng
5. Linda D. Hollebeek

Citations in the corpus

• S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, methodology): “We adopt customer engagement (CE) with brands, which are a key responsibility of the marketing function (Doyle 2000).”
• An integrative framework of value (2012, background): “Over time, the economic science that viewed value as exchange grew to become a cornerstone of the management discipline (Albrecht, 1992; Anderson & Narus, 1999; Doyle, 2000; Drucker, 1974; Woodruff, 1997).”