SME banking loyalty (and disloyalty): a qualitative study in Hong Kong

By Regan Lam, Suzan Burton. 2006

189 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/7e0b349e59ad022aa95397b637b276881c419ab5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Osman Mahamad
2. Rahim Mosahab
3. L. Kheng
4. Thurasamy Ramayah

In Organizational Behavior and Human Resource Management

1. Osman Mahamad
2. Rahim Mosahab
3. L. Kheng
4. Thurasamy Ramayah

Citations in the corpus

• A Business Marketing Strategy Applied to Student Retention: A Higher Education Initiative (2007, unknown): “…1999a, 1999b, 2000; Peltier, Boyt, & Westfall, 1999), banking (Athanassopou, 2006; Ballantyne, 2000; Colgate & Smith, 2005; Dibbs & Meadows, 2001; Lam & Burton, 2006; Van Meer, 2006), life insurance (Chang, 2006; Crosby, Evans, & Cowles, 1990), non-profits (Bennett, 2006; Bussell & Forbes, 2006;…”
• The Impact of Service Quality on Customer Loyalty: A Study of Banks in Penang, Malaysia (2010, background): “On the other hand, customer satisfaction has frequently been suggested to be the leading determinant of loyalty (Lam & Burton, 2006).”