A Business Marketing Strategy Applied to Student Retention: A Higher Education Initiative

By R. Ackerman, John Schibrowsky. 2007

114 citations recorded by the source corpus.

Subfields: Education, Management of Technology and Innovation, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/89aaa83bdd5e011f48959825de03f97be351a42b

How researchers see this paper

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In Education

1. Malcolm Tight

In Management of Technology and Innovation

1. Malcolm Tight

In Organizational Behavior and Human Resource Management

1. Malcolm Tight

Citations in the corpus

• Student retention and engagement in higher education (2020, background): “An over-riding concern of the research literature on student retention has, of course, been on what to do about it (e.g. Ackerman and Schibrowsky 2007; Campbell and Campbell 1997; Cotton, Nash, and Kneale 2017; Holt and Fifer 2018; Kinnick and Ricks 1993; Oseguera and Rhee 2009; Singell and Waddell…”