Keep Your Cool or Let it Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews

By Dezhi Yin, Samuel D. Bond, Han Zhang. 2017

188 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8b1cafdeb3cf43d66f8f2c828f0df2942d06b668

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ko de Ruyter
2. Yogesh Kumar Dwivedi
3. Emma L. Slade
4. Dominik Mahr
5. Martin Wetzels
6. Elvira R. Ismagilova
7. Dhruv Grewal
8. Matthew D. Rocklage

In Organizational Behavior and Human Resource Management

1. Elvira R. Ismagilova
2. Ko de Ruyter
3. Yogesh Kumar Dwivedi
4. Emma L. Slade
5. Dominik Mahr
6. Martin Wetzels
7. Dhruv Grewal
8. Nripendra P. Rana

In Sociology and Political Science

1. Elvira R. Ismagilova
2. Emma L. Slade
3. Yogesh Kumar Dwivedi
4. Stephan Ludwig
5. Dominik Mahr
6. Ko de Ruyter
7. Martin Wetzels
8. Dhruv Grewal

Citations in the corpus

• Perceived helpfulness of eWOM: Emotions, fairness and rationality (2020, background): “By the same token, emotions embedded in eWOM communications can affect perceptions of helpfulness (Ahmad & Laroche, 2015; Kim & Gupta, 2012; Ren & Hong, 2018; Yin et al., 2014; Yin et al., 2017).”
• The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews (2020, background): “5 We also investigated whether there were diminishing returns as emotionality increased, similar to what Yin, Bond, and Zhang (2017) found for arousal.”
• Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages (2019, methodology): “Accordingly, we account for message positivity with the Dictionary of Affect in Language (DAL; Whissell 2009; Yin, Bond, and Zhang 2017), and in line with Berger and Milkman (2012), we also computed it using the Linguistic Inquiry and Word Count dictionary (Pennebaker et al. 2007).”