Regulatory Focus and Efficacy of Health Messages

By P. Keller. 2006

272 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7cd146db5f667494f28c33ffad1ceacdbae6bb81

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In Applied Psychology

In Literature and Literary Theory

In Sociology and Political Science

Citations in the corpus

Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking (2009, unknown): “…and lifestyles (e.g., Kahle, 1996; Correspondence: e-mail: j.hornikx@let.ru.nl Novak & MacEvoy, 1990), information-processing style (e.g., level of sensationseeking; Stephenson & Southwell, 2006), regulatory focus (e.g., Keller, 2006), attitudinal ambivalence (e.g., Broemer, 2002), and so forth.”
A self-regulatory framework for message framing☆ (2013, background): “…in order to understand framing effects (e.g., Updegraff et al., 2007), with a number of studies utilizing regulatory focus theory (e.g., Jain, Lindsey, Agrawal, & Maheswaran, 2007; Keller, 2006; Kim, 2006; Latimer et al., 2008; Lee & Aaker, 2004; Rothman et al., 2008; Zhao & Pechmann, 2007).”
When does electronic word-of-mouth matter? A study of consumer product reviews☆ (2010, result): “These findings extend prior literature on the congruence between regulatory focus and biased information evaluation (e.g., Aaker and Lee, 2001; Keller, 2006).”
The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS (2021, background): “The effects on persuasion are connected to the Regulatory Focus Theory (Higgins, 1997, 1998) and depend on the target’s level of motivation, which is segmented by demographic factors, the level of efficacy of the recommended behaviour, and the perceived selfefficacy to adopt it (Cooper et al., 2014”