Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvement

By P. Sullivan, Jeanne R. Heitmeyer. 2008

207 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/00eced804e1fe6efcb49e2d409e6b5f7805358eb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. M. Hume

In Organizational Behavior and Human Resource Management

1. M. Hume

Citations in the corpus

• Compassion without action: Examining the young consumers consumption and attitude to sustainable consumption (2010, background): “Generation Y are considered the most consumption orientated generation of all time due to the abundance and availability of products and services (Sullivan and Heitmeyer, 2008).”