Social Desirability Bias in Contingent Valuation Surveys Administered Through In-Person Interviews

By Christopher G. Leggett, Naomi S. Kleckner, Kevin J. Boyle, John W. Dufield, R. Mitchell. Land Economics, 2003

219 citations recorded by the source corpus.

Subfields: Food Science, Plant Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/77271adbe42c7eb6af306ce568849ac55cd10afb

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Citations in the corpus

Design of Stated Preference Surveys: Is There More to Learn from Behavioral Economics? (2010, background): “Context is of course a broad concept, but includes factors such as whether the action is observed by others (e.g., Alpizar et al. 2008a, Andreoni and Petri, 2004; Legget et al., 2003; List et al., 2004), information about what others do (Bardsley and Sausgruber, 2005; Carlsson et al.”
‘Nudging’ as an architect of more responsible consumer choice in food service provision: The role of restaurant menu design (2017, background): “…acknowledged that the chosen research instrument is not ideal and social desirability biases that force people to report on the desired by the wider society, rather than personally preferred options (see, for instance, Leggett et al. 2003; Nederhof 1985; Smith 2007) may have affected its outcome.”
An Inferred Valuation Method (2009, background): “The general finding is that people have a propensity to misrepresent their ‘‘true’’ preferences out of concern for how they are viewed by others (Crowne and Marlowe 1960, 1964; Fisher 1993; Leggett et al. 2003; List et al. 2004; Plant, Devine, and Brazy 2003).”
Intention to use a fully automated car: attitudes and a priori acceptability (2014, background): “However, in this survey, participants were not observed while answering the online questionnaire, which might lessen this effect (Leggett et al., 2003).”
Eliciting consumers' willingness to pay for organic and welfare-labelled salmon in a non-hypothetical choice experiment (2010, background): “Social desirability bias has been found to occur in virtually all types of self-reportingmeasures and across nearly all social sciences literatures (Fisher, 1993; King and Bruner, 2000; Leggett et al., 2003; Nederhof, 1985).”
Contemporary Guidance for Stated Preference Studies (2017, methodology): “…use of personal interviews (the mode recommended by the NOAA panel), while allowing trained interviewers to guide the interview administration process, can be subject to social desirability and other interviewer effects (Boyle and Bishop 1988; Andreoni 1989; Blamey et al.1999; Leggett et al. 2003).”
Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes (2011, methodology): “lizing the same dataset, Li et al. (2004) follow the approach suggested by Cameron et al.”