A Tale of Two Methods

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It is a moral issue: The relationship between environmental self-identity, obligation-based intrinsic motivation and pro-environmental behaviour (2013, background): “However, the relationship between the independent variable and the dependent variable do not have to be significant in order to test mediation effects (James et al., 2006; Shrout and Bolger, 2002).”
Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity (2018, methodology): “…variables (BAtt and eWOM) and the dependent variable (WTPp), three additional models were estimated following the test procedures proposed by James et al. (2006), and adopted by Baldaulf et al. (2009), Grace and Weaven (2010), Protogerou et al. (2012), So et al. (2013), and Sáenz et al.…”
Understanding online customer repurchasing intention and the mediating role of trust – an empirical investigation in two developed countries (2009, methodology): “For statistical conclusion validity we also used significance of indirect effects (MacKinnon et al., 2004; James et al., 2006).”
Effects of green supply chain integration and green innovation on environmental and cost performance (2020, background): “With a higher degree of freedom (James, Mulaik, and Brett 2006), Model 1 is the most parsimonious and the easiest model to reject.”