Use and Impact of Online Travel Reviews

By Ulrike Gretzel, Kyung Hyan Yoo. Information and Communication Technologies in Tourism, 2008

1,097 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/756f618199183aa0ee3df0f22f79952dc9d449ca

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Citations in the corpus

Measuring the Impacts of Online Word-of-Mouth on Tourists' Attitude and Intentions to Visit Jordan: An Empirical Study (2013, background): “Opinions regarding the power of e-WOM vary widely, and most of the prior literature is based on surveys that asked respondents to report the extent to which online reviews impacted their travel-related decisions (Gretzel & Yoo, 2008; Vermeulen & Seegers, 2009).”
Helpful Reviewers in TripAdvisor, an Online Travel Community (2011, background): “These global platforms enable travelers to share their experiences—posting reviews—with like-minded others ( Gretzel & Yoo, 2008 ; Gretzel, Lee, Tussyadiah, & Fesenmaier, 2009 ; Gupta & Kim, 2004 ).”
The Differential Effects of the Quality and Quantity of Online Reviews on Hotel Room Sales (2014, background): “The topic of eWOM in the hotel industry has garnered significant practitioner (Offut and Schetzina 2012; Schetzina and Jain 2012) and academic attention (Anderson 2012; Litvin, Goldsmith, and Pan 2008; Gretzel and Yoo, 2008; Melian-Gonzalez, Buchland-Gidumal, and LopezValcarcel 2013; Ye, Law, Gu, an”
Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior (2013, background): “…review sites such as Trip Advisor TM enable travelers to comment on products and destinations they have experienced, and consumer-generated online reviews now routinely inform and influence individual travel purchase decisions (Gretzel & Yoo, 2008; Lu & Stepchenka, 2012; Xiang & Gretzel, 2010).”
Analysis of the Perceived Value of Online Tourism Reviews: Influence of Readability and Reviewer Characteristics (2016, background): “Prior research also claimed that travelers consider the reviews of past tourists in deciding on their trips (Gretzel & Yoo, 2008; Liu & Park, 2015; Vermeulen & Seegers, 2009; Ye, Law, & Gu, 2009).”
The role of electronic word of mouth in reducing information asymmetry: an empirical investigation of online hotel booking. (2018, background): “In the hotel industry, Gretzel and Yoo (2008) estimated that 75% of travelers worldwide consider eWOM as an information source when planning their trips.”
The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings (2011, background): “Up to 2004, 44 percent of U.S. Internet users had presented their thoughts on the Internet, and the majority of consumers reported that they trusted the opinions which were posted online by other consumers (Gretzel & Yoo, 2008).”
Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth (2015, background): “…in ﬂ uence hotel rooms sales (e.g. Ye, Law, & Gu, 2009) and travelers' purchase intentions about which destination to travel to (Arsal, Backman, & Baldwin, 2008), and which accommodation to book (e.g. Filieri & McLeay, 2014; Gretzel & Yoo, 2008; Sparks & Browning, 2011; Vermeulen & Seegers, 2009).”
Exploring the adoption and processing of online holiday reviews: A grounded theory approach (2011, background): “Online holiday reviews are perceived as an additional content element, increasing information richness (Gretzel & Yoo, 2008).”