Blue Ocean Strategy: From Theory to Practice

By C. Kim, Renée Mauborgne. 2005

523 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/74bcbf7b03094d2155890342e13d7b32a4b198a2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Strategy and Management

1. Alexander Kock
2. Hans-Georg Gemünden
3. Xhavit Islami
4. Naim Mustafa
5. Marija Topuzovska Latkovikj
6. Søren Salomo
7. Carsten Schultz

Citations in the corpus

• The Mixed Blessings of Technological Innovativeness for the Commercial Success of New Products (2011, background): “Accordingly, new products based on technological advances are frequently described as being essential to a company’s future competitiveness and long-term viability (Chandy and Tellis, 2000; Kim and Mauborgne, 2005; Leifer et al., 2000; McDermott and O’Connor, 2002).”
• Linking Porter’s generic strategies to firm performance (2020, background): “Strategic authors [49] have analyzed the “blue ocean strategy” by conducted a study of business launches in 108 companies.”
• Strategic Entrepreneurship: Exploring Different Perspectives of an Emerging Concept (2009, unknown): “Through domain redefinition, firms move into uncontested markets, or what Kim and Mauborgne (2005) have called “blue oceans.””