The Mixed Blessings of Technological Innovativeness for the Commercial Success of New Products

By Alexander Kock, Hans-Georg Gemünden, Søren Salomo, Carsten Schultz. 2011

122 citations recorded by the source corpus.

Subfields: Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/80ea889a42f92de37dd8b2de266c0fab43aa183b