Vividness Can Undermine or Enhance Message Processing: The Moderating Role of Vividness Congruency

By Stephen M. Smith, D. R. Shaffer. 2000

129 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/73e0df74c85901f384da7efd0ea3e129a022db50

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Rick W. Busselle
2. L. Shrum
3. Daniel J. O'Keefe
4. Travis L. Dixon
5. James E. Burroughs
6. A. Rindfleisch
7. E. Koopman
8. Patti M. Valkenburg

In Social Psychology

1. L. Shrum
2. Daniel J. O'Keefe
3. Rick W. Busselle

In Sociology and Political Science

1. Rick W. Busselle
2. L. Shrum
3. Daniel J. O'Keefe
4. James E. Burroughs
5. A. Rindfleisch
6. Jochen Peter
7. Patti M. Valkenburg
8. Yuping Liu

Citations in the corpus

• Media Exposure and Exemplar Accessibility (2003, background): “…to reconcile some of these inconsistencies have proposed that vivid images cause elaboration of thought that may be unrelated to persuasive goals (Frey & Eagly, 1993), and that vivid images work counter to persuasive messages when they are incongruent with persuasive goals (Smith & Shaffer, 2000).”
• Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research (2003, background): “4 As just one example of the commonality of the expectation that research designs should include message manipulation checks, notice that Smith and Shaffer (2000, p. 769) take it for granted that the absence of a message manipulation check is a methodological defect.”