Segmenting consumers based on the benefits and risks of Internet shopping
By Amit Bhatnagar, S. Ghose. 2004
380 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing
View Paper: https://www.semanticscholar.org/paper/720747eed7c0748ae9dbce51b586ac2ed69a57cf
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Information Systems and Management
- Eric T. G. Wang
- R. Frambach
- Hsin-Yi Huang
- Iván Ventre
- Chao-Min Chiu
- Diana Kolbe
- Yu-Hui Fang
- Ellen J. Helsper
In Marketing
- A. V. van Deursen
- R. Frambach
- Eric T. G. Wang
- Hsin-Yi Huang
- Iván Ventre
- Chao-Min Chiu
- Diana Kolbe
- Yu-Hui Fang
Citations in the corpus
- The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process (2007, background): “…explanation for this finding is that for complex services, the security issues related to the use of the online channel (Korgaonkar & Wolin, 1999; Bhatnagar & Ghose, 2004; & Devaraj, Fan, & Kohli, 2006) make even the consumers with Internet experience reluctant toward making an online purchase.”
- The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective (2020, background): “Perceived risk is commonly divided into financial risk, product and delivery risk, and time risk (Bhatnagar and Ghose 2004; Forsythe et al. 2006).”
- The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping (2010, background): “Product performance and financial risks are the two types of risk which have been extensively studied in the online shopping literature ( Bhatnagar and Ghose, 2004”
- The Third-Level Digital Divide: Who Benefits Most from Being Online? (2015, background): “From the consumption side, digitally advantaged individuals may be able to obtain goods and services at better prices 25 than their less advantaged counterparts, enjoying a digital consumer dividend (Bhatnagar & Ghose, 2004).”
- Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk (2014, background): “While some earlier research concluded that online buyers were more concerned about perceived risks than values (Bhatnagar & Ghose, 2004), the current findings suggest that the impact of utilitarian and hedonic values outweighs the perceived risks, at least for experienced online buyers, thus…”