The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping
By Wi-Suk Kwon, Mijeong Noh. 2010
90 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/119985bd55af27007b8c53a78ae5612bb0c89db9
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In Information Systems and Management
In Marketing
In Sociology and Political Science
Citations in the corpus
- Online shopping drivers and barriers for older adults: Age and gender differences (2014, background): “Kwon and Noh (2010) studied online clothes-shopping behavior among older American consumers (those born before 1964) and found that consumers’ perceptions of product benefits, price discount, and financial risk will affect their intention to shop for clothing online.”