The Handbook of Marketing Research: Uses, Misuses, and Future Advances

By Rajiv Grover. 2006

293 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6ff4c12e826c55b3e93f5ac3fdbe3e68043dfad0

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In Management of Technology and Innovation

In Sociology and Political Science

Citations in the corpus

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016, background): “This scale asks respondents to indicate how much they strongly disagree or agree with a series of statements on a particular topic [116].”
A critical look at partial least squares modeling (2009, background): “Savalei and Bentler (2007) have also indicated that with this type of model, PLS estimates (for example, those obtained by regression on factor scores) are generally biased as estimators of regression among latent variables.”
Customers behaving badly: a state of the art review, research agenda and implications for practitioners (2010, background): “Yet, despite the benefits of online-based research, akin to mail surveys, the researcher has limited assurances concerning the author of their data and the truthful and accurate recall of respondents (Grover and Vriens, 2002; Horne et al., 2007).”
The role of institutional pressures and organizational culture in the firm's intention to adopt internet‐enabled supply chain management systems (2010, methodology): “low inter-correlation indicated that they were heterogeneous in content and thus could be used to assess acquiescence (Baumgartner and Steenkamp, 2001; Grover and Vriens, 2006).”
Food as Commons or Commodity? Exploring the Links between Normative Valuations and Agency in Food Transition (2017, background): “People are especially motivated to engage in SDR where societal norms or the norms of referent groups might deviate from their own opinions [234, 235].”
Barriers to community capacity building for tourism development in communities in Shiraz, Iran (2011, methodology): “According to Howe and Cleary (2001), CCB is the ability of individuals, organizations and communities to manage their own affairs and work collectively to foster and sustain change.”