Sport sponsorship: The relationship between team loyalty, sponsorship awareness, attitude toward the sponsor, and purchase intentions

By R. Biscaia, A. Correia, A. Rosado, S. Ross, João Maroco. 2013

278 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/998d5ed7095d039bd5584ebebbb318fa302a94b6

Citations in the corpus

• The Rise of an Athlete Brand: Factors Influencing the Social Media following of Athletes (2020, unknown): “Sponsors should partner with athletes that not only have strong commercial appeal in their own right but also those who are likely to be drafted by high market-share teams (Biscaia, Correia, Rosado, Ross, & Maroco, 2013).”