Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller

By Sarah G. Moore. 2012

186 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6e0ca9ea0282e8b56c9abfc23a80b399fefe01e4

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Citations in the corpus

Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth (2013, background): “Behavioral researchers can provide valuable insights into real-world WOM behavior by manually coding secondary text (e.g., Moore 2012; Schlosser 2011), but the labor intensiveness of hand coding limits its application to relatively small data sets.”
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions (2018, background): “Taken together, these insights expand our understanding of the impact of language in social cognition and persuasion and add to a growing body of literature on the impact of language in consumer settings (Moore 2012, 2015; Packard and Berger 2017; Sela, Wheeler, and Sarial-Abi 2012).”
Sharing Tourism Experiences (2017, result): “The results of this study also confirm that travelers’ emotions and perceptions toward an actual experience can be perceived differently depending on the extent to which experiences are shared with others (Moore 2012; Garnefeld, Helm, and Eggert 2011).”
How Language Shapes Word of Mouth's Impact (2017, background): “Implicit endorsements (e.g., “I liked it”) are assertions of personal approval, an aggregate evaluative assertion likely to accompany explaining language (Moore 2012, 2015).”
Word of mouth and interpersonal communication: A review and directions for future research (2014, background): “What shapes how people talk about a particular product or brand? The valence, for example, or length of discussion? Some research has begun to look at language use, investigating explaining language (Moore, 2012), expressions of modesty (Packard, Gershoff, & Wooten, 2012), personal pronoun usage (i.”