Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information

By Tom Meyvis, Chris Janiszewski. 2002

226 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/68eb6a6006a78e1c44232dec8d41f086ccc83827

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Richard E. Petty
2. P. Briñol
3. Zakary L. Tormala
4. Derek D. Rucker
5. Kenneth G. DeMarree

In General Decision Sciences

1. Richard E. Petty
2. Zakary L. Tormala
3. P. Briñol

In Marketing

1. Richard E. Petty
2. P. Briñol
3. Zakary L. Tormala
4. Cynthia M. Webster
5. Jasmina Ilicic
6. Tyler K. Perrachione
7. J. Perrachione
8. Derek D. Rucker

Citations in the corpus

• Self‐Validation of Cognitive Responses to Advertisements (2004, background): “Future research should examine when argument cogency or other ad properties (e.g., irrelevant product information; Meyvis and Janiszewski 2002) might influence thought confidence.”
• Brains and brands: Developing mutually informative research in neuroscience and marketing (2008, background): “Meyvis and Janiszewski (2004) described the relationship between the diversity of a brand’s product portfolio and its ability to successfully extend its identity to novel products.”
• Celebrity co-branding partners as irrelevant brand information in advertisements (2013, background): “Research in marketing using dilution theory from the social and non-social judgment literature is scarce, with only two studies investigating the impact of irrelevant information on consumer brand judgments (Gierl & Grossman, 2008; Meyvis & Janiszewski, 2002).”