Celebrity co-branding partners as irrelevant brand information in advertisements

By Jasmina Ilicic, Cynthia M. Webster. 2013

101 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/de41be4154a5319df1607401f52fbe7af24198ff