Transitory determinants of values and decisions: The utility (or nonutility) of individualism and collectivism in understanding cultural differences.

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Culture as situated cognition: Cultural mindsets, cultural fluency, and meaning making (2011, background): “Other studies focused on the likelihood of taking the compromise choice in decision-making task (more likely for those primed with collectivistic mindset (eg, Briley & Wyer, 2001 ).”
The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research (2006, background): “Although critiques of the multifaceted nature of these constructs are not hard to find (e.g., Briley & Wyer, 2001), the breadth of these constructs has helped to structure the discourse on the psychological impacts of culture across the last 20 years of cross-cultural research (Oyserman et al.,…”
Reasons as Carriers of Culture: Dynamic vs. Dispositional Models of Cultural Influence on Decision Making (2000, background): “In the same way that cultural inclinations, as reflected in choice behaviors, change depending on the situation faced, individuals’ values and attitudes also can shift (Briley and Wyer 2000).”