Culture as situated cognition: Cultural mindsets, cultural fluency, and meaning making

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Identity‐Based Motivation: Implications for Health and Health Disparities (2014, background): “…influenced by the three components of identity-based motivation. termed individualistic, relational, and collectivistic self-concepts (or mindsets) by cultural psychologists and social identity theorists (for more detailed review and discussion, see Oyserman, 2011; Oyserman, Elmore, & Smith, 2012).”
Not Just Any Path: Implications of Identity-Based Motivation for Disparities in School Outcomes. (2013, background): “For example, just reading a paragraph and circling first person singular vs. plural pronouns or considering the ways one is similar vs. different to family and friends is enough to shift mindsets (see Oyserman, 2011; Oyserman et al., 2012).”
The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter? (2013, unknown): “STUDY 2: PRIMING GCA IN SOUTH KOREA According to the theory of culture as situated cognition (Oyserman 2011), priming may increase accessibility to culturally based cognitive–affective systems (e.g., cognitive–affective units; Fleeson and Noftle 2009; Mischel 2004) already in memory (e.g.,…”