Atmospheric cues and their effect on the hedonic retail experience
By Paul W. Ballantine, Richard Jack, A. Parsons. 2010
233 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing
View Paper: https://www.semanticscholar.org/paper/654c408d17a7780e27af5a89b1b1a360e66efba2
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In Experimental and Cognitive Psychology
In Marketing
Citations in the corpus
- Sensory cues and shoppers’ touching behaviour: the case of IKEA (2012, background): “atmospheric cues are significant for a hedonic retail experience in terms of attractive stimuli and facilitating stimuli (Ballantine et al., 2010).”
- Consumer emotions: Determinants and outcomes in a shopping mall (2017, background): “Nowadays, one-stop shopping conveniences and astounding atmospherics primarily tend to attract customers (Arentze et al., 2005; Ballantine et al., 2010; Dion and Arnould, 2011).”
- The impact of "e-atmospherics" on physical stores (2014, background): “, 1994; Kaltcheva and Weitz, 2006) have explored how retail stores might affect the emotional states and subsequent purchasing behaviors of consumers (Ballantine et al., 2010).”