Attitudes, efficacy beliefs, and willingness to pay for environmental protection when travelling

By Rouven Doran, Daniel Hanss, Svein Larsen. 2015

86 citations recorded by the source corpus.

Environmental sustainability may be seen as a collective challenge that can only be met if a sufficient number of individuals cooperate. Whether or not individual tourists are willing to contribute their share may thus depend not only on the degree to which they think that environmental sustainability is important (attitudes), but also on the degree to which they think that other tourists hold similar attitudes (social comparison). Other possible influences are beliefs that one's own behaviour can make a difference (self-efficacy beliefs) and that tourists as a group together can make a difference (collective efficacy beliefs). This paper reports on findings from a study (N = 358) that investigated the role of these factors in explaining people's willingness to pay for environmental protection when travelling. Attitudes, self-efficacy and collective efficacy accounted for 30% of the variance in willingness to pay for environmental protection; social comparison did not explain additional variance. Theoretical and practical implications are discussed.

Subfields: Economics and Econometrics, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/204916bbe5719d5ad048b8b62a2af99a3f8aaceb

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Citations in the corpus

Intentions to make sustainable tourism choices: do value orientations, time perspective, and efficacy beliefs explain individual differences?† (2017, methodology): “…to identify market segments and behaviour domains in which tourists hold particularly low perceptions of collective efficacy, and, subsequently, to develop strategies to strengthen collective efficacy beliefs in these particular domains and target groups (for suggestions, see Doran et al., 2015).4”
Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach (2021, background): “A study conducted on tourists and environmental protection showed that self-efficacy significantly affects the willingness of individuals to pay for environmental protection when travelling (Doran et al., 2015).”