A Comparison of Mail, Fax and Web-Based Survey Methods

By Cihan Cobanoglu, Patrick J. Moreo, Bill Warde. 2001

624 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Sociology and Political Science, Statistics and Probability

View Paper: https://www.semanticscholar.org/paper/5f29eaa4f40eb87029c227c661f5d855998ddb95

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

In Sociology and Political Science

In Statistics and Probability

Citations in the corpus

The effects of HRM practices and antecedents on organizational commitment among university employees (2006, background): “Although Web surveys are relatively new for data collection, several researchers found support for use of the medium in terms of acceptable response rates (e.g. Cobanoglu et al. , 2001; Sills and Song, 2002).”
Student Survey Response Rates across Institutions: Why Do they Vary? (2006, neutral): “Second, a similar argument can be made when comparing response rates across different methods of survey administration; response rates vary by the number of contacts (Dillman, 2000; Fox, Crask and Kim, 1988; Yammarino, Skinner and Childers, 1991; Yu and Cooper, 1983) and mode such as paper versus we”
Response Rates and Data Quality in Web and Mail Surveys Administered to PhD Holders (2011, result): “Corroborating the results of some other studies (Bates, 2001; Cobanoglu et al., 2001; Im et al., 2005; Kiernan et al., 2005; McCabe et al., 2002), the response rates to the web survey were higher in our study.”
Psychological research online: report of Board of Scientific Affairs' Advisory Group on the Conduct of Research on the Internet. (2004, background): “Cobanoglu, Warde, and Moreo (2001) estimated that marginal unit costs for postal mail surveys are $1.93.”
Comparing Mail and Web-Based Survey Distribution Methods: Results of Surveys to Leisure Travel Retailers (2005, background): “Answers to Web survey questions oftentimes can be automatically downloaded, avoiding the data entry process, and thus saving costs and eliminating human errors that usually occur during data entry (Cobanoglu, Warde, and Moreo 2001; Ilieva, Baron, and Healey 2002; Schleyer and Forrest 2000).”
Elementary Teachers’ Use of Graphical Representations in Science Teaching (2011, methodology): “We elected to use an electronic mode for several reasons primarily because of the costs incurred by printing (Cobanoglu et al. 2001).”
Online Versus Paper (2009, background): “Cobanoglu, Warde, and Moreo (2001) compared mail, fax, and web survey methods, using response speed, response rate, cost, and data consistency as evaluation criteria.”
Customer Relationship Management: A Comparative Analysis of Family and Nonfamily Business Practices (2005, neutral): “Generally, studies have found data consistency among survey methods (Cobanoglu, Warde, and Moreo 2001); however, web surveys may result in lower response rates than mail surveys (Cobanoglu, Warde, and Moreo 2001; Couper 2000).”
Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market Goods (2009, background): “Yun and Trumbo (2000), Cobanoglu et al. (2001), Wygant and Lindorf (1999), Ballantyne (2004) and McCabe et al. (2002) all find markedly higher response rates in internet surveys compared to mail surveys.”
Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008, neutral): “According to Cobanoglu, Warde, & Moreo (2001), conducting surveys via the web is advantageous because they are more cost effective than mail or fax surveys and often produce better response rates.”
Response Rates In Hospitality Research: An Overview of Current Practice and Suggestions For Future Research (2020, background): “Given the results of this study, one may suggest that distributing surveys via email may be still effective way of conducting surveys as researchers may reach to a larger audience with email much easier, faster and cost efficient (Cobanoglu et al., 2001).”
Increasing Web Survey Response Rates in Innovation Research: An Experimental Study of Static and Dynamic Contact Design Features (2013, neutral): “The survey literature provides extensive discussions of survey costs, especially in the context of person-to-person interviews and of mail surveys (Cobanoglu et al., 2001; Dillman et al., 2009; Shannon and Bradshaw, 2002).”
Web Surveys versus other Survey Modes: A Meta-Analysis Comparing Response Rates (2008, result): “More seriously, some primary studies suggest contradictory conclusions: while some authors report substantially higher response rates for web surveys compared to another mode (e.g. Wygant & Lindorf 1999; Cobanoglu et al .”