Masakazu Ishihara

Marketing · 2012–2015

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Masakazu Ishihara trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kenneth Train

Papers from Masakazu Ishihara's perspective

Ordered by how strongly the researchers Masakazu Ishihara trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Discrete Choice Methods with Simulation by Kenneth E. Train
  2. Monte Carlo Sampling Methods Using Markov Chains and Their Applications
  3. Measuring individual differences in implicit cognition: the implicit association test.
  4. EEGLAB: an open source toolbox for analysis of single-trial EEG dynamics including independent component analysis. (Journal of Neuroscience Methods)
  5. Statistical parametric maps in functional imaging: A general linear approach
  6. Analysis of Neurophysiological Reactions to Advertising Stimuli by Means of EEG and Galvanic Skin Response Measures
  7. Application of frontal EEG asymmetry to advertising research
  8. What does the prefrontal cortex "do" in affect: perspectives on frontal EEG asymmetry research. (Biological Psychology)
  9. Validity, reliability, and applicability of psychophysiological techniques in marketing research
  10. Emotion processing and the amygdala: from a ‘low road’ to ‘many roads’ of evaluating biological significance (Nature Reviews Neuroscience)

Their papers