Personality factors as predictors of online consumer engagement: an empirical investigation

By Jamid Ul Islam, Zillur Rahman, Linda D. Hollebeek. 2017

171 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5e96efa023b8102f4e314431ec3c7403d6d52d7f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Man Lai Cheung
2. Wilson K. S. Leung
3. Guilherme D. Pires
4. Hiram Ting
5. Philip J. Rosenberger

In Sociology and Political Science

1. Man Lai Cheung
2. Wilson K. S. Leung
3. Guilherme D. Pires
4. Hiram Ting
5. Philip J. Rosenberger

Citations in the corpus

• Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020, background): “…of value co-creation and CBE in driving consumers’ behavioural intention, including brand loyalty (Algharabat et al., 2020), brand equity (Hepola et al., 2017), positive referrals (Islam and Rahman, 2016), purchase intention (Islam et al., 2017) and repurchase intention (Lim et al., 2019).”