Attitude-behavior relations: social identity and group membership

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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2012, background): “Having psychologically defined themselves as a member of that company, consumers then internalize the company’s stereotypical norms as personal norms which reveals positive attitudes toward the company (Terry et al. 2000; Currás-Pérez et al. 2009).”
Using Social Norms to Change Behavior and Increase Sustainability in the Real World: A Systematic Review of the Literature (2019, background): “Consequently, many researchers that have also focused on how we use different reference groups to interpret social norms [35,58–60], the networks that organize them [35,61] and our sense of identity in relation to them [62,63].”
Attitudes in social context: A social identity perspective (2007, background): “…colleagues (e.g., Fielding et al., in press; Louis et al., 2007; Smith & Terry, 2003; Terry & Hogg, 1996; Terry et al., 1999a; Terry et al., 2000a; Wellen et al., 1998; White et al., 2002; see Terry et al., 2000b, for a review), and the strategic self-presentation studies by Smith et al. (2007a).”