Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice

By Elizabeth G. Miller, Barbara E. Kahn. 2005

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On the psychological impact of food colour (2015, background): “By contrast, those participants in the other two groups rated the seasoning of the dish as being just right, and, what is more, liked the savoury ice far more as well (see [81-83], for related research).”
Color psychology: effects of perceiving color on psychological functioning in humans. (2014, background): “Consumers have been shown to prefer unusual color descriptions of products (e.g., Coke red, Kermit green; Miller & Kahn 2005), and male consumers have been shown to perceive greater savings when product prices are presented in red rather than black (Puccinelli et al. 2013).”
Do pictures help? The effects of pictures and food names on menu evaluations (2017, background): “Miller and Kahn (2005) indeed demonstrated that adding pictures to product descriptions decreases consumers’ evaluations of products with ambiguous names.”