Bouncing Back: How Salesperson Optimism and Self-Efficacy Influence Attributions and Behaviors Following Failure

By Andrea L. Dixon, S. Schertzer. Journal of Personal Selling & Sales Management, 2005

123 citations recorded by the source corpus.

Previous research reports a relationship between attributions and specific behaviors following a failed sales call. This study investigates the influence of individual differences on both the attribution process and the relationship between attribution and the behavioral intentions of sales representatives following a failure using a sample of financial services salespeople. This research reveals the important roles that optimism and self-efficacy play in shaping salespeople’s attributions for failed sales calls and in their behavioral responses to attributions for failure. Implications for managers and future research are discussed.

Subfields: Applied Psychology, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/58f1bc94f087c6c14ce2966d211b534bda4c9144

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In Applied Psychology

  1. Nathaniel N. Hartmann
  2. Willy Bolander
  3. Bruno Lussier

In Organizational Behavior and Human Resource Management

  1. Bruno Lussier
  2. Nathaniel N. Hartmann
  3. Willy Bolander

In Sociology and Political Science

  1. Nathaniel N. Hartmann
  2. Willy Bolander

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