Universal Principles of Design

By William Lidwell. 2003

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Emotional design in multimedia learning. (2012, background): “Although design principles have been proposed that improve the appeal of design on a visceral level (Lidwell, Holden, & Butler, 2003; Norman, 2004), such principles require a designers artistic sense and have not been employed along with direct measures of positive emotions.”
Product attachment and replacement: implications for sustainable design (2014, unknown): “Obviously, users will not develop attachment to all of their possessions (Mugge, 2007). Products that have been bought for functional reasons alone will not create the same attachment as those that evoke an emotional response (Ball & Tasaki, 1992). Reinforcing this notion, Schifferstein & Zwartkruis”