Exploring Social Desirability Bias

By Janne O. Y. Chung, Gary Monroe. 2003

589 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Information Systems and Management, Safety Research

View Paper: https://www.semanticscholar.org/paper/52677cad9862d9a1aa272aa3c9a991345296b968

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

In Information Systems and Management

In Safety Research

Citations in the corpus

The Impact of Ethics Education on Reporting Behavior (2009, background): “The social desirability bias is the tendency to overestimate (underestimate) the likelihood of performing a desirable (undesirable) action (Chung and Monroe, 2003).”
Customers behaving badly: a state of the art review, research agenda and implications for practitioners (2010, background): “Second, online surveys are recognized as a means with which to reduce social desirability bias, a key limitation inherent in much deviance research (see Chung and Monroe, 2003”
Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics (2013, background): “…measures were tak n: (a) anonymity and confidentiality were emphasized and communicated to all study participants (Randall Fernandes, 1991; Chung and Monroe, 2003); (b) it was confirmed that our analysis would be restricted to an aggregated level that would prevent the identification of…”
Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects (2015, methodology): “To avoid possible respondent bias, all participants were assured anonymity and confidentiality of the answers given (Chung & Monroe, 2003), were told that the analysis would be restricted to an aggregated level to prevent identification of any individual (Tsai & Ghoshal, 1998), and were told that…”
An Investigation of College Students’ Perceptions of Academic Dishonesty, Reasons for Dishonesty, Achievement Goals, and Willingness to Report Dishonest Behavior (2013, background): “Chung and Monroe (2003) and Iyer and Eastman (2008) suggested that individuals have stronger feelings of behavioral violation of social expectations when a behavior is judged to be unethical.”
Whistleblowing Intentions of Lower-Level Employees: The Effect of Reporting Channel, Bystanders, and Wrongdoer Power Status (2015, methodology): “Previous research (e.g. Cohen et al. 1998, 2001; Chung and Monroe 2003) indicates that social desirability bias is more likely when behavior intention items are phrased in the first person than when phrased in the third person.”
Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making (2019, background): “…and its guar‐ antee of total anonymity, social desirability can also pose a research limitation, given the sensitivity of the scenarios analysed (Al‐Khatib, Al‐Habib, Bogari, & Salamah, 2016), which is particularly relevant when the situation is perceived as more unethical (Chung & Monroe, 2003).”
The Big Five personality traits as antecedents of eco-friendly tourist behavior (2015, background): “To avoid possible respondent bias, all participants were assured anonymity and confidentiality of the answers given and were told that there were no right or wrong answers for the questions asked (Chung & Monroe, 2003).”
Determinants of Moral Judgments Regarding Budgetary Slack: An Experimental Examination of Pay Scheme and Personal Values (2011, unknown): “This measure is similar to other studies of moral judgment in the ethics literature e.g., Kaplan 2001; Chung and Monroe 2003; Kaplan et al. 2007 .”