Mona Rashidirad

Sociology and Political Science · 2021

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 29 citations into it
• Marketing — 12 citations into it
• Information Systems and Management — 9 citations into it
• Organizational Behavior and Human Resource Management — 9 citations into it
• Communication — 8 citations into it

Whom Mona Rashidirad trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Linda D. Hollebeek (in Sociology and Political Science)
2. Edith G. Smit (in Sociology and Political Science)

Papers from Mona Rashidirad's perspective

Ordered by how strongly the researchers Mona Rashidirad trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer engagement in a virtual brand community: An exploratory analysis
2. Antecedents and consequences of employee engagement
3. The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates (Journal of Advertising Research)
4. Introducing COBRAs
5. Customer engagement in a Facebook brand community
6. An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
7. Can You Measure the ROI of Your Social Media Marketing
8. Instagram: Motives for its use and relationship to narcissism and contextual age (Computers in Human Behavior)
9. Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (Management Sciences)
10. Sentiment Analysis and Opinion Mining

Their papers

• The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2021) — 575 citations