Product Placement: How Brands Appear on Television

By Carrie La Ferle, Steven M. Edwards. 2006

183 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/4dfa20abe28ce2deacc76bc25dd63ae99ca757ce

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. E. V. van Reijmersdal
2. Edith G. Smit
3. Peter C. Neijens

In Marketing

1. E. V. van Reijmersdal
2. Edith G. Smit
3. Peter C. Neijens
4. Bartosz W. Wojdynski
5. Sophie C. Boerman
6. Nathaniel J. Evans
7. Jörg Matthes
8. Brigitte Naderer

Citations in the corpus

• Today’s practice of brand placement and the industry behind it (2009, methodology): “A scene was defined as an unbroken period of time in the same setting (based on ferraro & Avery 2000; la ferle & Edwards 2006).”
• Enjoyment of Advergames and Brand Attitudes (2008, background): “Since that time, the amount and prominence of product placement in movies, television programs, and videogames has significantly increased (La Ferle and Edwards 2006).”