Research Note - The Impact of Community Commitment on Participation in Online Communities

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Advances in Social Media Research: Past, Present and Future (2017, background): “An early study on participation in online communities finds that different community commitments impact behaviours differently (Bateman et al. 2011).”
Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage (2013, background): “Consuming content created by others is how members of online communities both access and transfer informational and social value (Bateman et al. 2010, Welser et al. 2007).”
Understanding Online Community User Participation: A Social Influence Perspective (2011, background): “, 2007), commitment theory (Jang et al., 2008; Bateman et al., 2010), trust theory (Porter and Donthu, 2008; Wu et al.”
Content or Community? A Digital Business Strategy for Content Providers in the Social Age (2013, background): “In a recent study, Bateman et al. (2011) offered an overarching theory: the commitment-based approach.”
Consumers' decisions in social commerce context: An empirical investigation (2015, background): “Recent studies have also demonstrated that trust is a major determinant of commitment in virtual community [20,34].”