Inspire me to donate: The use of strength emotion in donation appeals

By Jianping Liang, Zengxiang Chen, Jing Lei. 2016

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Influence of brand experience on customer inspiration and pro-environmental intention (2020, background): “…researchers have found that customer inspiration significantly influences emotional responses, such as positivity and delightfulness (Finn, 2005; Liang et al., 2016; Thrash et al., 2010); attitudinal responses, such as brand attachment, customer satisfaction and loyalty (Böttger et al., 2017;…”
Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019, background): “…we contribute a novel elicitor of inspiration to the very limited research on inspiration in marketing and consumer behavior (Böttger et al. 2017; Liang, Chen, and Lei 2016) while also offering insights into the difficult task of eliciting authentic experiences of inspiration (Thrash et al.…”
A Review and Framework for Thinking about the Drivers of Prosocial Consumer Behavior (2020, background): “In addition, specific positive emotions such as awe (Piff et al. 2015), nostalgia (Zhou et al. 2012), inspiration (Liang, Chen, and Lei 2016), gratitude (Bartlett and DeSteno 2006; DeSteno et al. 2010; Grant and Gino 2010), and love (Cavanaugh, Bettman, and Luce 2015) have been linked to prosocial…”