Doo-hee Lee

Marketing · 2008–2016

A researcher in the Science corpus: 2 papers; trusts 10 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 15 citations into it
• Sociology and Political Science — 8 citations into it
• Organizational Behavior and Human Resource Management — 6 citations into it
• Gender Studies — 5 citations into it

Whom Doo-hee Lee trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. D. Fugate
2. Kristopher J Preacher
3. Kelly Tian

Who trusts Doo-hee Lee overall

1. Shu-Chuan Chu
2. Natalya N. Bazarova

Papers from Doo-hee Lee's perspective

Ordered by how strongly the researchers Doo-hee Lee trusts endorse each paper. Same corpus, a different order for every researcher.

1. Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions (Multivariate Behavioral Research)
2. The Presentation of Self in Everyday Life
3. Explanation Patterns: Understanding Mechanically and Creatively
4. The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons
5. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
6. The Influence of Self-Construal on Impulsive Consumption
7. Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity
8. Social Learning Theory
9. Consumers' Need for Uniqueness: Scale Development and Validation
10. The Structure of Value: Accounting for Taste George Mandler

Their papers

• Voluntary self‐disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs (2008) — 214 citations
• The effect of non-stereotypical gender role advertising on consumer evaluation (2016) — 115 citations