Spontaneous selection: The influence of product and retailing factors on consumer impulse purchases

By Jacqueline J. Kacen, James D. Hess, Doug Walker. 2012

186 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/cc3d58722c8a5ae845c8c12359e9836fe391f06b

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In Marketing

1. William C. Keneson
2. Gary R. Holmes
3. Clinton Amos

Citations in the corpus

• A meta-analysis of consumer impulse buying (2014, background): “Past research has shown that unplanned purchases account for up to 60% of all purchases (Inman and Winer, 1998; Mattila and Wirtz, 2008) and that impulse buys can account for anywhere from 40% to 80% of purchases depending on product category (e.g., Hausman, 2000; Kacen et al., 2012; NEFE, 2012; Wes”