Emotions in segmentation: An Empirical Study

By J. Bigné, L. Andreu. 2004

368 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/452c4dd7ba960b67d488a9eba3ab4dbd5abc3f0c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Sameer Hosany
  2. N. Scott
  3. Girish Prayag
  4. Shanshi Li
  5. Gabrielle Walters
  6. J. Nawijn
  7. Scott McCabe
  8. Khaled Odeh

In Organizational Behavior and Human Resource Management

  1. Girish Prayag
  2. Sameer Hosany
  3. J. Nawijn
  4. N. Scott
  5. Scott McCabe
  6. S. Deesilatham
  7. Khaled Odeh
  8. Andrew Smith

Citations in the corpus