The road to customer loyalty paved with service customization

By Dora E. Bock, Stephanie M. Mangus, J. A. G. Folse. 2016

87 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/e210f2befd4179e718911dfa0f93c763693a1156