The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching

By Joffre Swait, Wiktor L. Adamowicz. 2001

598 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/439b3cf6e2566f32027d4318374c8dc8b4d97d0b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. S. B. Olsen
2. John M. Rose
3. Riccardo Scarpa
4. David A. Hensher
5. Stephane Hess
6. Jordan J. Louviere
7. N. Hanley
8. Michiel C. J. Bliemer

In General Decision Sciences

1. David A. Hensher
2. John M. Rose
3. S. B. Olsen
4. Riccardo Scarpa
5. Stephane Hess
6. Jordan J. Louviere
7. William H. Greene
8. Fredrik Carlsson

In Marketing

1. John M. Rose
2. David A. Hensher
3. S. B. Olsen
4. Jordan J. Louviere
5. Riccardo Scarpa
6. Stephane Hess
7. Michiel C. J. Bliemer
8. N. Hanley

Citations in the corpus

• The impact of offering two versus three alternatives in choice modelling experiments (2009, unknown): “The latent class model of Swait and Adamowicz (2001) had better predictive power than MNL models for respondents choosing the ‘ none ’ option.”
• Ordering effects and choice set awareness in repeat-response stated preference studies (2012, background): “Here, initially confused respondents make choices that more reliably imitate their preferences as they work through the exercise gaining familiarity with the task format [51].”
• Approximation of bayesian efficiency in experimental choice designs (2008, unknown): “…et al. 2000), and to calculate Value of Travel-Time Savings (VTTS) of commuters and non-commuters (e.g., Hensher 2001a,b), whilst in marketing, choice of orange juice (e.g., Swait and Adamowicz 2001) and soft drink and holiday destination choice (Louviere and Woodworth 1983) have been examined.”
• What's it worth? An examination of historical trends and future directions in environmental valuation (2004, background): “Similarly, there are efforts on choice set formation (van Haefen 2003) and decision strategy selection (Yang and Allenby 2000; Swait and Adamowicz 2001a).”
• Contemporary Guidance for Stated Preference Studies (2017, methodology): “…information and efficiency afforded by multiple valuation questions offsets the potential complications, including implications for sequencing,46 less-clear incentive properties, and a greater complexity burden (Swait and Adamowicz 2001a, 2001b; Caussade et al. 2005; Vossler et al. 2012).”
• Revealing Differences in Willingness to Pay due to the Dimensionality of Stated Choice Designs: An Initial Assessment (2006, methodology): “The dimensionality of the choice experiment can be viewed within a framework that reveals the degree of complexity and cognitive burden (Swait and Adamowicz 2001, 2001a) of the choice task.”
• Conducting Discrete Choice Experiments to Inform Healthcare Decision Making (2012, unknown): “class models[74] and heteroscedastic error variance models.”